Spence Diamonds is an innovative jewelry retailer that revolutionized the way people shop for engagement rings. 2500+ ring designs are displayed in open showcases. By keeping the entire jewelry making process in house they offer customers superior value. The Spence retail experience is an impressive one but the previous website failed to provide parallel experiences in store and online.
Covet was engaged to design the visual and user experience for the new website. Britt assumed the roles of project manager and lead visual designer, while Flightdeck Media was contracted to handle the web development. The new website is responsive and built on a WordPress platform with a complex inventory system in the backend. Importantly, guest experiences are now consistent between online and retail.