Zimt is committed to bettering the planet, operating their chocolate business as ethically as possible. They approached Covet Design as their retail products were struggling to communicate the quality inside the package. Zimt’s packaging needed to show customers why they had a higher price point. We knew right away that a tactile feature would provide that luxury edge. We designed the packaging around an embossed illustration of a cacao bean, including plenty of white space, elegant typography choices and splashes of colour to tempt the taste buds.