Wildflower Distilling Co.

CASE STUDY

Challenge

Wildflower is a craft distillery in the heart of the Okanagan, making premium spirits and craft liqueurs with unique ingredients from the local flora. They believe in adventure, whimsy and not taking life too seriously; there is always time for a cheeky cocktail at your favourite tasting lounge. The challenge with this identity was striking the balance between sophistication and eccentricity (and featuring flowers without leaning too feminine). With Wildflower, you get a premium tasting experience… but have a laugh while you’re at it.

Solution

From the beginning, we knew this would be a playful, colourful brand and aimed for it to ooze the passion of its unorthodox owners. And yet there is something undeniably refined about sipping cocktails from elegant glassware. Thus, this visual identity is all about walking the line between eccentricity and sophistication. The colourful floral illustrations provide a whimsical backdrop, while the art deco-inspired geometry of the labels is clean and polished. The copper foiling is icing on the cake for a premium aesthetic.

SOPHISTICATED

WHIMSICAL

PREMIUM

Conceptual rendering of tasting lounge

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When we first contacted Britt of Covet Design to help conceptualize our distillery brand, we were hopeful but she has consistently delivered a creative vision and work ethic that has been absolutely beyond expectations. From the very beginning, Britt has been sensitive to our brand personality. She embraces collaboration as we have honed the vision for our packaging and visual identity. When we needed help finding web designers as well as suppliers for bottles and label printing Britt liaised with local companies to make sure that they could bring our vision into reality. We are thrilled to have Britt of Covet Design on our team and would recommend her to anyone seeking an outstanding branding experience.