Wild Littles is a shop for modern, unique and handmade baby quilts, crib sheets and swaddle blankets. They are undeniably on-trend and their quilts add a touch of style and visual interest to any nursery. The vast majority of their fabric prints are based on hand drawn illustrations and their visual identity needed to have the same feeling of artistry.
The key with this visual identity was to create something with an artisan aesthetic that complements the fun (and often busy) fabric patterns, without competing with them. The custom calligraphy and typewriter-style supporting font fit the bill perfectly. The sprig of leaves that dots the eye reinforces the ‘wild’ theme and serves well as a separate icon.
I knew how important branding would be for the business; Wild Littles relies so much on good imagery for our marketing. What I didn’t expect was how much I would personally fall in love with our logo design! It is everything we could have asked for but didn’t know how to articulate. Britt was incredibly organized and professional throughout the process. I never had to worry about timelines or miscommunication. She’s the best—I seriously cannot say enough good things!