Trimpac Meats

CASE STUDY

Challenge

Trimpac is a leader and innovator in providing quality meat products. They serve high-end restaurants around the Lower Mainland, the likes of Araxi, Blue Water and The Dirty Apron. Their former logo and visual identity failed to communicate the boutique service and quality they’re known for. It looked dated, and lacked polish and professionalism.

Solution

The new visual identity tells a story: one of luxury, yet approachability. It is immediately recognizable as a food services brand with its clean, elegant knife graphic. The surrounding text is balanced in a way that feels friendly and refined. Blue stone marble mimics the marbling found in steak, and the strong imagery of raw meat completes the identity.

HIGH END

DELICIOUS

APPROACHABLE

“

Our company went through a full rebranding project with Covet Design and I highly recommend them. The end result was a clearly defined rebrand that is 100% in alignment with our values and vision. We have received overwhelmingly positive feedback from our associates and customers. Thank you for your tenacity and hard work—choosing to work with Britt was the right decision.