Trimpac is a leader and innovator in providing quality meat products. They serve high-end restaurants around the Lower Mainland, the likes of Araxi, Blue Water and The Dirty Apron. Their former logo and visual identity failed to communicate the boutique service and quality they’re known for. It looked dated, and lacked polish and professionalism.

The new visual identity tells a story: one of luxury, yet approachability. It is immediately recognizable as a food services brand with its clean, elegant knife graphic. The surrounding text is balanced in a way that feels friendly and refined. Blue stone marble mimics the marbling found in steak, and the strong photographic imagery of raw meat completes the identity.