Token Naturals

CASE STUDY

THE NEED

Token Naturals was founded to compete in the burgeoning marijuana industry, specifically intended for the beverage sector. While they waited for legislation they decided to test the waters by entering the trendy aromatic bitters market. The Token Bitters line has been a surprise smash success, quickly selling out and gaining traction with a large liquor store contract. The handcrafted artisanal bitters are hugely popular with bartenders, mixologists and cocktail enthusiasts.

THE SOLUTION

Covet Design was brought in to develop the Token brand in the early days of the company. The chosen logo design is made of unique, custom illustrated typography. It is edgy and cool, yet friendly and inspired by nature. The curved flourishes finish in abstract leaf shapes. This is most obvious in the Token “t” icon, which is featured on Token apparel. The package design was kept clean and minimalist in order to feature and complement the unconventional logo design.

Britt of Covet Design is a pleasure to work with. Token Naturals worked with Covet from the very beginning of our company and over the years Britt has adapted to our changing needs. She is very thorough and detail oriented in the design process, producing beautiful and creative solutions. From logos to style guides to package design, Britt has been great with communication and quality.