The Green Window

CASE STUDY

Challenge

The Green Window is on a mission to offer fresh, healthy food in a hurry. They source only the freshest ingredients and apply their ‘from-scratch’ philosophy to make the most nutritious fast food that even the pickiest eater will love. When they hired Covet Design for their rebrand, it was on the heels of a disappointing experience with a previous designer. They were hesitant to plaster a logo design they weren’t happy with all over their three locations. They were looking for a timeless identity that fit their brand values and would expand along with their vision for the future.

Solution

We wanted this logo and brand identity to feel light to match the healthy food on offer, so we used fine lines and light fonts. Equally important was for it to communicate ‘clean’ while maintaining friendliness and warmth. For brand recognition, it’s highly effective for the icon to reinforce the name; a window and leaf motif for ‘The Green Window’ was a natural choice. The icon stands on its own, communicating everything you need to know without the brand name present. The final brand has excellent extensibility, applying beautifully across a full range of visual media.

FRESH

DELICIOUS

QUALITY INGREDIENTS

“

I hired Britt to re-do our branding as I was unhappy with the work of the initial graphic designer I hired. WOW—her work exceeded my expectations. I am extremely happy with how everything turned out, and continue to receive compliments on it. Since then we’ve also hired her to create marketing materials, menu boards, as well as packaging and she nails it every time! I highly recommend hiring her.