Sunset Square is an ambitious residential development in Fort St. John with the goal of attracting a more urban-minded target audience. Fort St. John is not known for sleek, contemporary building design but Peace Holdings Ltd. was determined to embody this vision with their new development, aiming to appeal to more current design sensibilities.
We were tasked to create the entire brand and visual identity from top to bottom. We wanted this identity to feel sleek and contemporary, offering a trendy yet friendly option for couples and young families, while also promoting the natural assets of the area. The logo design is a triple visual pun, with a sunset, 2 squares and an ‘S’ all in one neat package. It was recently featured as a ‘best logo design’ on Design Rush.
The website is an incredibly important marketing tool for any development project. It provides all of the necessary details about the property and can collect contact information in order to keep prospective buyers up-to-date. This is essential in keeping buyers interested as the project progresses through pre-sales.