Royal Bay Bakery

CASE STUDY

 THE NEED

Royal Bay Bakery has been a neighbourhood institution since the 1970s, with a loyal following of local patrons. When Ashley and Brad Kiss bought the bakery in 2017, they knew they wanted a redesign but were anxious about ruffling feathers. The new logo design had to retain a feeling of history and tradition, appealing to old and new customers alike.

 THE SOLUTION

The arrangement of this logo design has a vintage aesthetic, while the overall simplicity and colour palette make it feel contemporary. The graphic icon is a visual pun that is both a crown and a stock of wheat. The title font is historical in feel yet playful in the swooping details. Deep royal blue, gold and grey stripes complete the visual identity.

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For us the decision to work with Covet was one of the best we made for our newly acquired bakery. Rather than feeling like a chore, Britt made the branding process fun and inclusive. She listened wholeheartedly and I swear got right into my head to draw out my dream logo design. I was almost sad we could only choose one of the beautiful logo concepts we received, but in the end it’s the perfect fit.

ASHLEY KISS, OWNER/OPERATOR

ROYAL BAY BAKERY

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Interested in working together?