Raw Beauty Talks

CASE STUDY

THE NEED

Raw Beauty Talks began in 2014 as an interview series featuring women without make-up or photo editing, with a goal of starting a global conversation about beauty, confidence and self love. Today, the company has evolved into a multi-faceted organization with both for-profit and nonprofit divisions. Having gained a much better understanding of their target market, they felt the need for a new logo design and visual identity.

THE SOLUTION

The new brand is clean and minimalist. It conveys both strength and soft femininity. By using only the bare minimum of shapes for legibility, this logo communicates stripping down and raw vulnerability. The watercolours used in the supplementary graphics are bold and explosive, inspired by the concept of a breakthrough. Rawbeautytalks.com was built on a WordPress theme, with key customizations and original design elements.

Britt’s talent and eye for design is undeniable but what really makes her stand apart is her genuine desire to help others and see her clients succeed. Her work goes beyond the aesthetic of her design and touches on the heart of the brand, the purpose behind the work and the message you are delivering to your clients. She has an innate ability to draw out your vision and then bring it to reality. Britt has gone above and beyond countless times to support Raw Beauty Talks’ non profit division in a volunteer capacity highlighting her dedication to our community and others. I would wholeheartedly recommend Britt to anyone who wants to elevate their brand and grow their business.