MPMG Arts Marketing
Murray Paterson Marketing Group (MPMG) is an award-winning agency of highly skilled, forward-thinking professionals with a passion for marketing the arts + creative industries. Clients include Bard on the Beach, DOXA and Stomp to name a few. Formerly Laura Murray Marketing Group, the change in name in 2016 was a fantastic opportunity for a change in visual identity.
The most important thing for MPMG was a unique and innovative monogram that could represent the brand on its own. It was essential for the logo design to appeal to their highly creative target audience. As a marketing agency, a bold and confident aesthetic was paramount. For brand continuity, we maintained their former colour palette of black and white photography with a pop of cyan blue.
The MPMGArts.com website was a large undertaking with Covet providing the visual design and Flightdeck Media contributing the web development. This custom website was built on a WordPress content management system with a fully responsive design. It is chalk full of case studies and testimonials that showcase MPMG’s impressive body of work, making it one of their most important marketing tools.