Jamjar Canteen is a counter-service Lebanese food concept brought to you by the team behind Jamjar Restaurants sit-down concept. Jamjar focusses on fresh ingredients and offers options for nearly every dietary requirement. The menu is quite unique in Vancouver, with a mix of influences from both Lebanon and the wider Mediterranean. As the canteen is on the University of British Columbia campus, its brand needed to feel youthful and energetic.

Targeted at a younger audience, the logo and graphic design for this restaurant are fun and contemporary. The bright colour palette speaks to youth and freshness, while the painted illustrations of traditional Lebanese ingredients add an air of history and deep roots. The custom typography in the logo itself was designed to feel both Western and Middle Eastern in influence, just as the food is a fusion of both. The 3D effect provides depth and charm.