Island City Baking

CASE STUDY

Challenge

Island City Baking is a powerhouse bread supplier to the lower mainland. Their products grace the plates of Cactus Club and the shelves of Whole Foods, Costco and a slew of other restaurants and retailers. Until recent years they had focussed primarily on business to business, not giving much attention to their retail segment and customer-facing packaging. In 2020 they connected with Covet Design to overhaul their branding and retail packaging designs. They were looking for an artisan quality aesthetic with attention-grabbing shelf appeal.

Solution

Although they’re a commercial bakery, Island City didn’t want to come across as another Demsters. They are passionate about their products, valuing wholesome ingredients. The goal with this visual identity was to communicate artisanal quality bread from a commercial bakery you can trust. We aimed to strike a balance between polished professionalism and home-baked charm. With custom flexographic printing, we had the opportunity to cover the entire bag with design elements, but we consciously chose to leave most of the product visible.

ARTISAN

FLAVOUR

PASSION

“

Working with Britt on developing our brand was such a wonderful experience! She perfectly understood the image we wanted our brand to portray and always impressed us with her creativity. Britt has always gone above and beyond to deliver on what we need in a timely fashion. I would highly recommend Covet Design for any of your branding or packaging design needs.