Fleurescent Blooms

CASE STUDY

Challenge

Fleurescent Blooms + Rentals provides custom floral everything for weddings, special events, brand launches, milestone occasions + corporate events. The more unique + bold in colour, the better! They love to mix, they love to match, they love interesting, unexpected, whimsical, unique, modern, edgy. The trick with Fleurescent was communicating their bold and spunky brand personality, while still appealing to the potentially more demure event crowd. That’s the balancing act when you have more than one target audience.

Solution

The key thing we kept in mind when designing Fleurescent’s logo and visual identity was that they’re in the business of celebration. A muted, neutral colour palette was not going to suit this brand or stimulate their creativity. Their wordmark and rose icon were inspired by the neon sign aesthetic (a close cousin of fluorescent lights but Fleur-neon just doesn’t have the same ring to it). The rose icon was expanded into a unique, funky print and the photorealistic floral graphics are playful and edgy.

EDGY

CREATIVE

CELEBRATORY

“

This was our second time hiring the extremely talented Britt at Covet Design for complete branding and logo design. Once again, the branding is better than we even imagined. We are constantly asked who did it!! Britt’s level of creativity and professionalism is unmatched. For busy entrepreneurs, she makes it so easy; the information gathering was painless and the entire process is very straightforward. You can tell she absolutely loves what she does from the type of work she produces – those are the most fun people to work with. I guess we’ll just have to start another company so we get to work with Britt again! Haha!