Greg Seaman created the original Eartheasy website in the spring of 2000. The goal was simple: to inform people about the benefits of a simpler, less material lifestyle and the importance of protecting our natural environment as the source of our well-being. Since then, Eartheasy has evolved into an Ecommerce shop and blog offering sustainable and ethical products. By 2017 they were ready for a full rebrand and website overhaul.
The rebranding of Eartheasy was a welcome and exciting challenge for Covet. It was important that the new visual brand contain multiple logo variations for optimal versatility. The icon, a leaf which breaks into an “E” on the right side, works well in various configurations. It looks at home in the header of a website or on a hat or clothing tag. Font recommendations and general design consultation were provided to Eartheasy’s web development team.
It was an absolute pleasure working with Covet Design for our logo design overhaul. Britt and her team are professional and quick to respond, with a keen eye for graphic design. The calibre of the work delivered exceeded expectations, and impressed everyone here at Eartheasy. We highly recommend Covet Design, and look forward to the opportunity to work with them in the future.