Greg Seaman created the original Eartheasy website in the spring of 2000. The goal was simple: to inform people about the benefits of a simpler, less material lifestyle and the importance of protecting our natural environment as the source of our well-being. Since then, Eartheasy has evolved into an Ecommerce shop and blog offering sustainable and ethical products. By 2017 they were ready for a full rebrand and website overhaul.

The rebranding of Eartheasy was a welcome and exciting challenge for Covet. It was important that the new visual brand contain multiple logo variations for optimal versatility. The icon, a leaf which breaks into an “E” on the right side, works well in various configurations. It looks at home in the header of a website or on a hat or clothing tag. Font recommendations and general design consultation were provided to Eartheasy’s web development team.