Though there is great demand for holiday events, there are few that engage adults and children alike in an easily accessible and affordable way. Enter Aurora Winter Festival to the Vancouver and Toronto markets. Aurora aims to dazzle festive spirit seekers of all ages with a large outdoor festival complete with a skating river, Santa’s workshop, rides, live entertainment, a market and more. To promote this epic event Aurora needed a striking brand design.

Collective X, the planners behind Aurora Winter Festival, had a clear vision. They tasked Covet to design a custom word mark that would feel magical and festive but not be overtly Christmassy. This direction dictated the colour palette as well, which avoided traditional Christmas colours and was instead sampled from photos of northern lights. The object of the brand design is to inspire wonder, engage youthful fantasy and appeal to adult sensibilities all at once.