When deciding on a budget, particularly for a visual brand or logo design, it's a good idea to ask yourself whether the design is going to be a big differentiator for your customers. If the answer is yes, you will want to spend more on your designer. If the answer is no, you can probably spend less on your designer. Cost doesn't always equate to quality but there is often a correlation. We are positioned in price and quality to suit brands where the visual brand is an important selling factor.